Reliance Industries Ltd's ambitious telecom arm Jio ( Reliance Jio Infocomm Ltd ) is creating buzz of Twitter and other social media channels. Jio has rolled out an attractive preview offer for LYF, Samsung smartphones and HP laptop users. Jio's Samsung offer is limited to high end phones. Although, Jio fans can enjoy the preview offer by buying a LYF phone. The cheapest LYF smartphone is available at Rs. 2,999 and comes with 4G Volte feature and two years warranty.
Jio preview offer gives unlimited internet, voice calls and SMS to its current 15 lakh users. Jio fans continuously teasing slow internet users like me by posting unbelievable speed tests on twitter. Jio offers speed as high as 70 MBPS in some parts of India. Reliance Jio Infocomm Ltd will be the largest startup in the world with the investment of Rs 1,50,000 crores before commercial launch. The company would foray into 4G, fibre broadband, DTH, Wi-Fi business etc. via physical investments. Jio has also launched 11 apps related to payment banking, music streaming, cloud services, live TV and video streaming. In coming time, these apps would prove as stronger digital assets for RIL. Reliance Jio would provide disruptive plans in Rs 300 to Rs 500 ARPU to get 10 crore user base in the launch year. Shares of other telecom players are crashing in Bombay Stock Exchange over the fear of closure of smaller telecom companies. RIL report says that they intend to make India truly digital by giving best speeds. Current internet ranking of India is 155th and Jio plans to bring India in top 10 in few years.
Bharati Airtel has joined the 4G revolution by offering free calls. Telecom analyst suggest the recent price cuts are directly related to #JioPhobia. The new postpaid plan under MyInfinity series would offer unlimited voice. Under the Rs 1,199 plan, customers will get free calls, bundled with 1 GB of 3G or 4G data and 100 SMS’ per day. The Rs 1,599 plan will offer unlimited voice calling, 100 SMS’ per day, and 5 GB of 3G or 4G data.
Infrastructure of Reliance Jio seems ready as they have launched 4G in all bands in most circles. Although consumers are facing activation issue. Some of my blogger friends told me they had to wait for 10 days to start a SIM. Reliance Jio is expected extend preview offer on 15th August for Apple. Being a national day of pride, Jio may also join hands with local brands like Micromax and Karbonn. The commercial launch is expected in October. #AccheDin for mobile users are here.
- Chaitanya Kulkarni
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