With 880 million Indians
online, India has become a digital country. In last 5 years, we saw the growth
of e-commerce, consultancy startups and even payment banks. Businesses need to
go online to promote themselves and their products. Online consumers have the
choice of selection as well as the choice to complaint. For a rocking start, a
business needs to go viral. You need influencers.
An influencer can be a
blogger, reviewer or a vlogger who can create a perception about the brand. Indiblogger,
a blogger community across India has launched IndiPR.com. Businesses can now
publish their press release through relevant influencers.
IndiPR.com is an
Automated Influencer Targeting Engine (AITE) that will help Businesses to
spread the word about their newly launched products and services by top
bloggers. IndiPR.com is the brainchild of the Indiblogger Team. The newly
launched portal will help both bloggers (Influencers) and Businesses. With IndiPR.com, there will be no shortage of
ideas for bloggers to write meaningful content. Businesses don't have to go
through the painful task of identifying top bloggers from their niche.
IndiPR.com will benefit both bloggers and as well as businesses.
AITE accepts
application and automatically shortlists bloggers based on various factors
including internal ratings and rankings. Once shortlisted, the influencers do
their research and publish their articles. Business can rate bloggers according
to quality and timely submission.
Anoop Johnson,
Co-founder & Director of Marketing at IndiBlogger, adds, “With a starting
budget of just USD 150, a business of any size will be able to get their press
releases published by influential bloggers with a few clicks.”
Renie Ravin, the
Founder and CEO of IndiBlogger, says, “We believe that this system will help
Influencers with fresh and new content on their site every day. In a way, you
could be writing about the next Google without even realising its immense
potential.”
Link to IndiPR.com
By - Chaitanya Kulkarni ( twitter,com/chai2kul )
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